gina harrell

creative producer / creative executive / ginaharrell@gmail.com / ginaharrell.com

 

work experience
epic records / sony music entertainment svp /
head of video production & content development
2019-2026
+ Led all video production and content strategy across the label, overseeing a creative team of 5 producing music videos, visualizers, lyric videos, short-form docs, and behind-the-scenes content.
+ Partnered closely with Swedish pop star Zara Larsson, serving as Executive (Video) Producer for Label on her landmark Midnight Sun campaign and Girls Trip Deluxe Album rollout -- her most ambitious visual projects to date —encompassing hero singles, album trailers, and a full suite of visualizers, helping shape the visual identity that launched her towards global prominence.
+ Served as lead label video producer on visuals for breakout South African pop star Tyla's hit singles Water, JUMP, Push To Start, and Chanel.
+ Architected seamless brand integrations within music video content, aligning partner products authentically with artist narratives to drive both creative impact & commercial value.
+ Managed relationships across artists, management, labels, directors, production companies, and brand partners from concept through final delivery.

vice media / live nation tv channel / creative producer
2015 - 2016
+ Commissioned and produced short documentary-style content for series profiling major recording artists on tour.

universal motown republic group / svp video production & content development
2006 - 2012
+ Solicited treatments from a broad director roster and oversaw full production from pre-pro through post for artists including Erykah Badu, Lil Wayne, Scissor Sisters, Shiny Toy Guns, Kid Cudi, The Lonely Island, Q-Tip, and Kanye West.

+ Oversaw a staff of junior commissioners, coordinators, and production assistants.

+ Reviewed and approved all video treatments, content proposals, and rough edits in coordination with label staff, management, and artists.

+ Managed overall department budget as well as individual video bids.

+ Cultivated ongoing relationships with production companies, director reps, stylists, DPs, editors, animators, choreographers, and casting directors.

soundtrack for a revolution / executive producer
2006 - 2009
+ Researched and raised principal funding from Danny Glover's Louverture Films for this feature documentary on 1960s civil rights protest music, featuring John Legend, Joss Stone, Wyclef Jean, The Roots, and Anthony Hamilton.

elektra entertainment group / vp, video production
1995 - 2004
+ Supervised staff of junior commissioners, coordinators, and assistants.

+ Oversaw pre-production, shoots, and post-production for artists including Missy Elliott and Busta Rhymes.

education
Bachelor of Arts (B.A.)
Bennington College

summary of qualifications
• Video commissioning & creative producing
• Brand integration & partnership development
• Team leadership & departmental management
• End-to-end production: pre-pro through post
• Music videos, short docs, visualizers & digital content

select credits
netflix series "westside" / series producer (music videos)

director: james carroll / love productions usa

solange knowles visual album project / producer
directors: solange knowles & alan ferguson / columbiarecords

"as of a now" / light city festival - baltimore / producer
(3D film projection mapped onto a west baltimore rowhouse
using audio visual narratives, soundscapes & animation) /
director: elissa blount moorhead / strangelove productions

amanda demme + aesop (website brand content,
print & video) / producer

director: amanda demme / maaven

jay z "4:44" music video / producer
director: tneg / strangelove films

at&t; "squad goals" commercial / creative producer
director: diane martel / hound content /
sanders wingo agency

gq "interesting men in suits" digital short feat. sam
querry / creative producer

directors: jimmy edgar & pilar zeta / maaven

apple music "brainfeeder" series pilot / talent producer
creator: flying lotus / pulse films